DirectlyTo Gets Behind Your Charity—in a Big Way
When you run a crowdsourcing site, there’s a serious cost to doing business. From our team to our technology, it’s easy to see why fundraising and crowdfunding sites—DirectlyTo included—collect a nominal 4.5% fee from funds raised to, essentially, keep the lights on. But we’ve decided to do something revolutionary. We’ve decided to channel a portion of the 4.5% fees collected on every charitable or non-profit-based initiative back into those same vital causes.
That 4.5% can really do a lot of good, too. The average crowdfunded campaign right now hovers around $7,000. If used for a non-profit that’s $315 DirectlyTo will donate back to Habitat for Humanity or American Cancer Society. Launching something a little bigger? Then the donation will be, too! That 4.5% adds up fast: $450 on a $10,000 campaign, $900 on a $20,000 campaign, $4,500 on a $100,000 campaign…the sky’s the limit!
Why are we making this commitment? Because, when we started DirectlyTo, our goal was to support real, meaningful change from coast to coast, and around the globe. And that remains our #1 goal—and we’re putting our money where our mouth is. If yours isn’t going to an established charity we’ll collect the 4.5% and funnel it back into other great sources, including DirectlyTo’s upcoming initiatives and other top tier charitable programs we support. And, of course, no matter your project, we’ll be with you every step of the way, making sure you have the tools you need to succeed.
We’re proud to be the only fundraising or crowdsourcing site making this kind of commitment to our users—and we’re doing it because we believe in you and what’s important right now. Think about the charities you believe in and start mapping out the steps to achieve your goals. And when you’re ready, DirectlyTo will be here to help you every step of the way—all the way through to that 4.5% charitable donation at the end!
With DirectlyTo, everyone wins!
While the crowdfunding and fundraising landscape has boomed in the last few years, the core benefits, typically, don’t extend beyond the soliciting party—in other words, the person or organization with the fundraising goals reaps 100% of the benefits of the individual campaign. Sure, donors may receive a hearty thank you for their contribution or, in some cases, a gift or token of appreciation tied to the cause at hand. But, a the end of the day, unless prospective supporters have a deep personal connection to the people, the organization, the campaign or the desired end result, there’s no tangible benefit—and that means funds left on the table, with each and every initiative.
More than 95% of American households give to charity each year, with the average family donating close to $3,000 and nearly $350 billion given, in total. Compare that with even the most successful crowdsourcing sites which, at best, are generating hundreds of millions in annual revenue, and it’s clear these online altruism platforms have some serious ground to make up.
So where’s the disconnect? For many, it could be the tax implications of charitable donations versus crowdfunded contributions. Give to the American Cancer Society and you’ll get an instant, 100% tax write off come April 15th. Give to a school fundraising in support of a classmate’s cancer diagnosis and you’ll, no doubt, feel good about helping make a difference. But you won’t get the tax deduction. Unfortunately, with families’ budgets stretched to the limits more than ever, sometimes the choice comes down to doing the most good with the least amount of resources—and, in those instances, the ACS gift will often win out.
Seeing the need on both sides—the need for individuals and small, non-corporate groups to raise funds, and the need for donors to generate a tangible, financial benefits as a result—DirectlyTo launched with a unique capability no other crowdfunding site offers: tax deductions to donors. For those giving to a charitable or DirectlyTo approved cause on DirectlyTo, 100% of your gift is deductible. This represents a major marketplace shift that, no doubt, will help boost individual contributions and, with it, the ability for anyone to generate funds for a cause they believe in.
Another benefit to DirectlyTo’s tax deduction initiative? There’s now a reason for donors without a personal connection to give to a great cause. By giving on DirectlyTo, you’ll get the same tax benefits as giving to an established charity or non-profit, providing an even greater incentive to expand your donation circle and find the best possible causes for your gifts—starting right now!
DirectlyTo Inspiration – Finley Project
Hope born from infant death – the inspirational story of baby Finley and mom Noelle
For the 1 in 4 mothers that do not get the chance to experience holding their baby due to still birth, miscarriage or infant death, child birth is anything but a joyous time. This is the story of Noelle Moore, who had the unfortunate opportunity to become a member of this non-selected, exclusive club when at just 23 days after giving birth to her daughter Finley Elizabeth, the doctors informed her that Finley was brain dead and there was nothing more they could do.
At the end of 3 weeks, sitting bedside every day, praying and believing for a miracle, Noelle had to make the worst decision of her life, to remove Finley from life support. She took her last breath and her eyes opened for the very first time. The blue that filled them was the most beautiful blue Noelle has ever seen. Fortunately, Finley’s story doesn’t end there. She has come to symbolize the hope that it’s possible for grieving moms to pick up the pieces and start leading a meaningful life again after leaving the hospital with empty arms.
“I can remember, after we took her off life support, walking down the hallway, then going down the elevator and feeling like, ‘Where do I go now?’” is how Noelle recalls the first hours after Finley’s death. It only got worse when her husband left her soon after. Noelle was fortunate to have a network of friends and family to support her emotionally and physically.
However, she sensed the support of loved ones wasn’t enough. “I knew I had to get help. I looked for support groups and realized there were few in the area—and no holistic grief programs specializing in helping mothers who had lost an infant. Realizing this was a real need, Noelle started The Finely Project, a non-profit organization that is aimed at providing the type of support Moore wished she had when she lost Finley—support that begins before the mother leaves the hospital and continues as long as it is needed.
The Finley Project follows a seven-part holistic program, among others supporting moms with funeral planning, meal and gift cards, professional house cleaning, professional massage therapy, support group placement and licensed mental health counseling.
Her work on The Finley Project has contributed to Noelle’s own healing. “It keeps me connected to Finley but in a really healthy way, because I’m helping people through her.” Currently there are 26 mothers receiving help from the Finley Project. Although Noelle started this program in Florida her reach and impact is being felt on a national level, with mothers being helped in North Carolina, Colorado, Texas, Louisiana and of course Florida.
Perhaps the greatest testimony to the real life inspiration Finley has become after her death, is this note from a grateful mom who found herself in the same shoes as Noelle: “I just want to say thank you so very much for all these wonderful things you have done for me. It helps to remind me there still are angels in this world that care and love.”